Why Organisations with RAPs & DEI Frameworks Should Be Advertising on Indigenous Job Match
If your organisation has a Reconciliation Action Plan, a Diversity, Equity & Inclusion strategy, or policies that talk about cultural safety and representation — then here’s a question worth asking:
Where are you advertising your roles, and are you reaching the very communities you’re committed to supporting?
For years, many organisations have defaulted to SEEK or LinkedIn. But if you’re serious about increasing Indigenous representation in your talent pool, Indigenous Job Match (IJM) was built for exactly this purpose.
“We started Indigenous Job Match to connect Aboriginal and Torres Strait Islander job seekers with organisations who genuinely want to create culturally safe and inclusive workplaces.”
Unlike big-box platforms, we’re a 100% Indigenous-owned and managed social enterprise. Every dollar spent with us goes directly back into building pathways, resources, and opportunities for our communities.
And here’s the exciting part:
“We now have just over 120,000 monthly visitors — and we’re really excited that we’ve even reached that, considering we only did a very small soft launch in June 2025.”
That’s right. In just a few months, our platform has become one of the fastest-growing spaces for Indigenous job seekers, families, and allies. Imagine the impact of advertising your roles here — your positions aren’t just floating in a sea of generic ads, they’re seen by exactly the people you’ve committed to reaching.
And the cost?
Our starting price to advertise roles is just $165. For less than what many organisations spend on a single staff lunch, you can directly support a small Indigenous corporation while boosting the diversity and reach of your recruitment campaign.
“We want to make it affordable for every organisation with a RAP or DEI plan to put their money where their values are.”
When you advertise with us, you’re not only meeting compliance checkboxes — you’re creating real change, helping people find careers that align with their skills, and showing that your organisation’s commitments go beyond words on a page.
Making the Business Case: Why IJM Belongs in Your Recruitment Strategy
Below are some high-level points you can use in your business case to present to decision-makers in your organisation:
Rationale
Demonstrates tangible action against RAP and DEI commitments.
Directly supports Indigenous economic participation and social outcomes.
Strengthens brand reputation by aligning recruitment practices with ESG priorities.
Builds trust with communities through authentic engagement, not tokenism.
Provides access to a large and growing pool of Indigenous job seekers (120,000+ monthly visitors).
Risks of Not Acting
Reputational risk if RAP/DEI commitments are seen as “performative” without measurable outcomes.
Missed opportunities to engage and employ Indigenous talent.
Potential criticism from boards, investors, or community stakeholders for failing to deliver on ESG and reconciliation targets.
Talent pipeline gaps and reduced diversity, impacting innovation and workplace culture.
Things to Consider with an ESG Lens
Environmental: Partnering with Indigenous businesses supports the “Social” and “Governance” pillars, but increasingly, procurement decisions are reviewed holistically across ESG frameworks.
Social: Advertising with IJM demonstrates measurable investment in Indigenous participation and equity — this strengthens your Social impact reporting.
Governance: Embedding IJM in recruitment policy creates transparency and accountability for RAP/DEI outcomes, ensuring board-level commitments are backed with real action.
Here’s our ask:
If your organisation has a RAP, a DEI strategy, or even just a genuine commitment to cultural safety, consider your next job ad with Indigenous Job Match.
And if you’re reading this but don’t make those decisions directly, you can still help:
Please share this article with your HR team, your RAP committee, your networks, your Elders, your colleagues, your friends — anyone who might be looking for more than “business as usual” when it comes to recruitment.
Because every ad placed on IJM isn’t just about filling a role. It’s about investing in people, communities, and futures.
